SMHave you ever wondered why social media is so red hot? This is a question that both companies and believe it or not, the information generation (generation X and Y) are seeking answers to.

I had the opportunity to attend a lecture on on the significance of social media and how you as users of social media can make the most of it in the information age.

The first and most important thing you should know when using social media is keeping it SHORT and SIMPLE (KISS). Considering that we are in the information age, everything should be short and concise if you want to keep your audience engaged with your messages.

Now that you understand why information should be short and simple, lets discuss 7 reasons why you should use social media:

#1. Widen outreach- it’s a BIG world, keep it at your fingertips by increasing your networks on social media.

#2. Helps audience know more about your organization- people like quick Interesting Facts (IFs) on organizations that they can remember, i.e. Apple always uses the term Innovation.

#3. You can find out more about your audience- the best way to keep someone or something around is to provide what it likes. “Supply and Demand”

#4. Build relationships- Being approachable = Being memorable.

#5. Helps audiences to share more information about you- It’s all about WORD of MOUTH man, its the best way to build and maintain great reputation management.

#6. Cut cost- this isn’t new! Economic crisis means cutting the cost from advertisement, marketing and PR budgets. Using social media helps publicize special events in ways that keep people involved and interacting with YOU!

#7. Increase revenue or influence- similar to word of mouth and cutting cost, this use of social media allows you to receive an informative evaluation from your audience.

Until next time keep an open mind about reasons why you should use social media and look for my next post on HOW you should use social media.

Thanks for blogging and please leave comments and tell me it this helps.