Have you been trying to figure out what the word Sankofa means?…

The Origin

During the European-African slave trade, most slaves were primarily taken from Senegal, Gambia, Ghana, Nigeria, Sierra Leone and Benin before making their end journey to the “New World” or North America.

Those Africans who were taken as slaves from these countries during the Trans-Atlantic Slave Trade were known as Akan, an ethnic group made up what ethnologist and historians call the Ivory Coast.

The Language

The Akan people have a richly diverse culture that translates into pictorial symbolism, similar to that of Egyptian Hieroglyphics. These symbols told stories and/or expressed various African Proverbs. These proverbs provide insight on how the culture viewed its societal experiences, values and ethics.


The language is known as Adinkra, created by Ashanti craftsman. These craftsmen created the symbol you see below:


San means: to return           ko means: to go          fa means: to look, to seek and take

NOTICE: The sankofa bird has saught its past trail to take back what was lost, in order to protect its future!


The Meaning of Sankofa

Sankofa literally means to go back and get what was taken. After the term made its way to the United States, African-American scholars coin the term to mean “remembering our past, to protect our future” within the African-American culture.


Making the Connection

This blog will show the relationship and contrast between old media and new media, and its influences on society. For example, PR practitioners no longer have the leisure of time when handling public relations because of social/digital media (Facebook, Twitter, etc.)


The Sankofa Blog will discuss how crises similar to Hurricane Katrina has improved with the use of social media in future crisis such as Hurricane Sandy.